Extraordinary places. Timeless stories.

Discover the Journey Behind the Diamond

Private diamond experiences across South Africa, from legendary history to world-class craftsmanship.

Explore Experiences Build Your Journey

More than a tour

From Earth to Extraordinary

Follow a diamond from its origins deep within the earth to the hands of master craftspeople, and into some of the world's most treasured jewellery.

The Big Hole in Kimberley, a vast open mine pit dug by hand during the 1870s diamond rush

Discover

The history, mining and heritage that shaped a nation, told where it happened.

Discover more
A gemmologist studying a stone through a loupe

Experience

Witness cutting, polishing and craftsmanship first-hand, with private access to the workshop floor.

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A pear-shaped diamond ring resting on dark stone

Create

Meet world-class jewellers and design a piece that carries your own story.

Begin your design

Your journey. Your way.

Build Your Diamond Journey

Answer four questions and we'll shape a private itinerary around diamonds and the South Africa you want to see.

Guest stories

In Their Words

Private journeys, remembered by the travellers who took them.

Signature experiences

Unforgettable Journeys

Curated experiences that reveal the very best of South Africa's diamond story.

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Diamond destinations

Explore South Africa's Diamond Story

From Cape Town to Kimberley and Cullinan, follow the places, people and history that made South Africa a diamond nation.

Plan a route
Map of South Africa's diamond route A route runs from Cape Town and the Winelands north to Kimberley, then on to Cullinan near Pretoria.

Diamond Academy

Learn About Diamonds

Guides, stories and expert insight to deepen your understanding of the world's most extraordinary gem.

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A raw crystal catching light on a dark surface

Science, 6 min read

How Are Diamonds Formed?
A fancy-cut diamond held in tweezers

Buying guide, 8 min read

The 4Cs, Explained
A 19th-century engraving of the diamond diggings at Kimberley

History, 10 min read

The History of Kimberley's Diamond Rush
A solitaire diamond ring on a black background

Insight, 7 min read

Natural and Lab-Grown Diamonds
An early photograph of the open workings at the Premier Mine, Cullinan

Heritage, 9 min read

The Cullinan, the Largest Diamond Ever Found

Diamond Concierge

Let Us Design Your Journey

Tell us what you would like to experience. Our Diamond Concierge will design a journey around your interests, schedule and style of travel.

Speak With a Concierge Build Your Journey

  • Personalised itineraries

    Shaped around your dates and interests.

  • Private access

    Workshops and collections closed to the public.

  • Local expertise

    Guides, gemmologists and historians who live here.

  • Seamless logistics

    Transfers, tables and stays arranged for you.

Build Your Journey Enquire Now