Cormorant Garamond
Discover the Journey Behind the Diamond
Aa Bb Cc Dd Ee Ff Gg 0123456789
Display serif for headlines, section headings and editorial statements. Never in buttons or form fields.
Media kit
Presenting Diamond Tours
Logos, colours, typefaces and approved words for travel partners, agencies and press who feature our private diamond experiences.
Logos
The Mark
A thin-line diamond beside the wordmark. Use SVG for print and design work, and PNG with a transparent background for documents, slides and social posts.
Horizontal logo
For dark backgrounds
Horizontal logo
For light backgrounds
Stacked logo
For dark backgrounds
Stacked logo
For light backgrounds
Diamond icon
For dark backgrounds
Diamond icon
For light backgrounds
App icon
Social avatars and profile pictures
Use it well
- Leave clear space around the logo at least the height of the diamond icon.
- Use the ivory version on Obsidian or dark imagery, and the obsidian version on Ivory or Linen.
- On a photograph, place it over a calm area or a dark scrim.
Never
- Stretch, rotate, outline or box the logo, or add a shadow or gradient.
- Recolour it, especially to bright or yellow gold.
- Retype the wordmark in another font.
Colour
A Quiet Palette
Mostly Ivory and Obsidian, with Champagne kept rare. Select a colour to copy its hex code.
Share of a typical layout, from Ivory at about half to a touch of Emerald.
Avoid bright or yellow gold, gold gradients and pure white backgrounds. Champagne text reads well on Obsidian but not on Ivory.
Typefaces
Two Voices
An editorial serif for headlines and a clean sans serif for everything functional. Both are free under the SIL Open Font License.
Inter
Private diamond experiences across South Africa, from legendary history to world-class craftsmanship.
Aa Bb Cc Dd Ee Ff Gg 0123456789
Sans serif for body copy, navigation, buttons, labels, forms, pricing and anything functional.
Describing us
In Our Words
Approved descriptions for listings, brochures, articles and partner websites. Use them as written, or shorten them without changing the facts.
Short description
Diamond Tours creates private diamond experiences in South Africa, pairing behind-the-scenes access to diamond cutters, polishers and jewellers with the country's most iconic destinations.
Full description
Diamond Tours is a South African travel company devoted to the story behind the diamond. Its private experiences follow a stone from its origins deep within the earth to the hands of master craftspeople, with access to the workshop floor and to fine jewellers, paired with iconic places such as Table Mountain and the Cape Winelands.
Every journey is shaped by the Diamond Concierge around the traveller's interests, whether that is history, craftsmanship, an engagement ring or a once-in-a-lifetime celebration. Experiences currently run in Cape Town and the Cape Winelands.
Our name
- Write Diamond Tours: two words, each with a capital letter.
- Capitals throughout appear only inside the logo itself.
- The legal name is Diamond Tours (Pty) Ltd.
- Our descriptor is South Africa's Diamond Experience.
Our tone
- Elegant, warm and confident. Story first, booking second.
- Favour words such as private, curated, bespoke, craftsmanship, heritage and journey.
- Avoid discount language such as cheap, deal or bargain, and exclamation marks.
- Use South African English: jewellery, colour, centre, travellers.
Media and partner enquiries
Something Not Here?
For photography, interviews, co-branded material or a second look at a layout before it goes out, our team will gladly help.